WorldStar: Judging

THE INTERNATIONAL JUDGING PANEL

The judging Panel of WorldStar is composed of WPO Board members which consist of leading packaging professionals and Executive Directors of National and regional Packaging Institutes for more than 60 countries.The judging panel usually meets in November of each year for the judging process. The jury's decision is final.The jury has the right to exclude entries which do not meet the conditions of entry.

JUDGES FOR WORLDSTAR 2027

silvio colombo

Education Director
Instituto Argentino del Envase
ARGENTINA

Nerida

Executive Director
Australasian Institute of Packaging
AUSTRALIA AND NEW ZEALAND

Ernst Krottendorfer

Managing Director
Packforce Austria
AUSTRIA

Mariana Soto Urzua

Gerente General
CENEM
CHILE

Iva Werbynská

Managing Director
Czech & Slovak Packaging Institute SYBA
CZECH REPUBLIC AND SLOVAKIA

Dimitris

Mandis
AGMPM
GREECE

Shekhar Amberkar

Deputy Director & Head - International Packaging Centre
Indian Institute of Packaging
INDIA

Alessandra Alessi

Communication Manager
Istituto Italiano Imballaggio
ITALY

Sandra Muizniece-Brasava

CHAIRMAN OF THE BOARD
PACKAGING ASSOCIATION OF LATVIA
LATVIA

Vanessa von Holdt

Marketing
Institute of Packaging South Africa
SOUTH AFRICA

Nacho Cusi

general Secretry
Graphispack Association-Aespackaging
SPAIN

Mikael Gällstedt

Head of the Swedish Packaging Guild, Chairman of Scandinavian Packaging Association, Project Manager or Scanstar competition
Swedish Packaging Guild
SWEDEN

Hager Fenniche

marketing manager
PACKTEC
TUNISIA

Olfa Boussetta

Deputy Director Communication
PACKTEC
TUNISIA

CHARLES MUYANJA

President
Institute for Packaging Partners of Uganda (IPPU)
UGANDA

Veronika Khalaydzhi

president
Club Packagers of Ukraine
UKRAINE

Nohelia Barrios

Executive Director
Camara Venezolana del Envase (CAVENVASE)
VENEZUELA

JUDGING CRITERIA
FOR WORLDSTAR MAIN CATEGORIES

The judges consider the following criteria:

Protection and preservation of contents

Sales Appeal: On-Pack Branding/ Marketability

Ergonomics

Quality of Execution

Sustainability

Cost Reduction, economy of material, and cost saving

Ease of handling, filling, closing, opening and reclosing

Creativity and Innovation

JUDGING CRITERIA
FOR WORLDSTAR SPECIAL CATEGORIES

Marketing Award:

The overall success of the packaging to represent the equity of the brand and relevance to the product
The point of difference that gives it a marketing edge encouraging purchase
The packaging that best creates value to the consumer based on interaction, emotional connection or usability

Sustainability Award

SOCIAL: Benefit to Society
MATERIAL: Responsible raw materials sourcing, including materials from renewable resources
SOURCE REDUCTION: weight reduction when compared to the previous package or to general packs in its class
ENERGY: Optimization during transportation, storage and use
RECOVERY: Re-usability, recyclability, recoverability, post-consumer material recycling, ease of disposal

Packaging that Save the Food

The packaging solution has shown to reduce food losses or food waste in a relevant amount.
Appropriateness, adequacy, convenience
Innovative but feasible
Sustainability
Communicates to consumers that the package is saving food or reducing food losses/food waste
Benefit to Society/Community

Accessible Packaging Award:

Packaging must be easy to open and use for those with limited functional abilities.
Innovation for accessibility
Packaging shall be fit for purposes
Packaging labelling information shall be highly legible

JUDGING PROCESS

The Judging process for WorldStar is conducted over 2 phases usually in the month of November of each year.

The first phase is done online where each judge assess each WorldStar entry remotely and individually and puts a score based on the above judging criteria

The second phase is a live deliberation session via zoom meeting or physically to assess the shortlisted entries and to select the special award categories.